The program was initiated after it was found that our clients faced obstacles, both financial and geographical, to purchase quality products such as TV, fridge, stitching machines, blenders etc to enhance their living. While these products may not be necessities, they play a crucial role in improving one’s living and also adds value to their assets and wealth. The major activity of the program was to offer these electrical goods on credit besides the other loan products. The program started in July 2022, touching down the lives of 1700 clients so far in 63 branches.